Archive for May, 2010

building a social church

Wednesday, May 19th, 2010

Moudy and I are very happy to announce the launch of SpreadingStories.com. The past couple of weeks have been a little crazy, due to my new job, so it’s been a while since our last full length Starting Story; however, I couldn’t think of a better person to look to for inspiration getting back into our blogging groove, than my friend Jordan.

Jordan Watson is not only a dedicated blogger, youth minister and water polo coach, but he is also a dear friend. We met freshman year on the pool deck of our High School for the first day of Water Polo practice. Although we go way back, we’ve had our differences, namely Jordan is a devout Christian and I am an Atheist. In High School our friendship came close to ruin due to viscous, immature arguments over religion. Jordan adamantly believed that Christianity was a superior world-view and I adamantly tried prove he was wrong. The conflict was malicious and it led to an altercation between Jordan and I during a class that had to be broken up by a teacher. It has taken nearly five years for us to repair our relationship and find out we’re not so different after all. Jordan and I realized that we share an unwavering optimism for the future and an unequivocal love of people. I am very thankful that I get to work on a project with Jordan that embodies these shared values.

When we launched Starting Stories we had a supporter that stood far above the rest. We had one person that commented on every story we posted and provided the most encouraging feedback we could ever ask for. After putting a lot of work into starting a blog, the last thing you think about is whether other people are going to listen to you, but Jordan listened. Not only was Jordan engaging us in an incredibly meaningful way on our blog but was also consistently publishing amazing content on his personal blog. I approached Jordan about doing a version of Starting Stories for churches and was remarkably humbled that Jordan thought it was a good idea. Over the past few weeks, Jordan has taken the spark of this idea and turned it into a budding community devoted to the cause.

It has been an incredible joy to help Jordan get Spreading Stories off the ground. I am looking forward to watching Spreading Stories blow up and become the biggest Christian blog on the Internet, but I am more excited because I know that Jordan and I will work on more awesome projects in the future.

What is spreading stories?

It’s a blog site that showcases new, innovative churches in America. I really want to highlight church planters and their stories. How they build something from nothing. One of the coolest aspects of this project is that we’re showing how new churches are meeting the needs of their community in unique ways. I also want it to be a gathering place of resources for young church leaders of all backgrounds.

What is your day job?

I work at the Hilltop Community church, full-time, as a youth minister. I oversee the middle school and high school ministries. We run a program that has weekly events that try to partner with students, of all faith backgrounds, along their spiritual journey. My roles include mentor, counselor and teacher. I also coach Water Polo at El Segundo High School.

How do you balance blogging w/ you other responsibilities?

My job lends itself a little better to blogging than some. I don’t have to sit at a desk where I’m watched by a manager from 8-5. Having a schedule that’s flexible helps a lot but I still work 50-60 hours a week. So, what I do is, either wake up early or stay up late to work on it. I sacrifice the time to really be consistent with my blogging. I’ve found the more consistent you can be, the better your readership will be. For me, I balance it by dedicating the time and making it something that has to be done every single morning. This hones my craft. It becomes like exercise. Now, I can pump out a blog post in 20 minutes because I practice every day. It used to take me an hour and a half.

Why did you decide to go into ministry and what are your ministerial goals?

I think ministry is a calling. Being in ministry takes a unique gift set. Not every Christian is called to use those gifts. In my life, the skills that I’ve been given lend themselves well to helping people. I’ve always been a people person. I’ve always enjoyed being around people and engaging them. The reason I choose to go into youth ministry specifically is because of staggering statistics such as 75% of high school students that leave youth ministry will not stay in the church. I saw the church losing an entire generation of young people. When I was doing internships in college, I fell in love with youth ministry and loved working with kids. But, also, I really saw the church falling below the bar. More than anything, I have a passion for meeting people in their moments of need.

As far as future goals in ministry go, I would love to plant a church within the next 5-10 years. I feel like I have gifts that lend themselves well to church planting.

How does Spreading Stories align with your larger life goals?

Spreading Stories fits into my plan for a lot of reasons. One of my personal goals is to gain a lot of wisdom, tools, resources, and experiences that I don’t have now but can learn from other people who are church planting right now. It gives me a chance to enhance my writing style. One of my other goals is to write a book some day and I think working on this blog will both grow my readership and improve my writing skills. The biggest thing for me is being able to sit at the feet of people who are 5, 10, or 15 years into a church plant and learn from the best.

How is Spreading Stories different than other Christian blogs?

The big fad right now in Christianity is social justice. So, most blogs that you see out there are focused on bringing water to Africa, ending human trafficking in America and other social justice issues, which is great. There are church planting blogs out there but they are either personal blogs by people who are experts on church planting that provide resources or they’re organizations that put out content to help people. What makes Spreading Stories unique is that I want it to be very personal and show the faces and stories of these people. I want my readers to feel like they’ve experienced these stories first hand. At the same time, you’ll learn about tools and resources but in a more intimate way.

How does the Christian community view and deal with social media?

Like any other established institution, it takes them a while to keep up with culture. Unfortunately, the church lags behind most. I think church leaders don’t understand that this shift isn’t just a fad, but that it’s really a shift of culture, how people connect with each other, and what people value. A lot of people value the speed of information and being able to join causes that aren’t just across the street. I don’t think church leaders really understand this yet. Churches are afraid of social media because they don’t understand it and they see it as a problem to authentic community. A lot of church leaders use language that attributes huge problems like depression and suicide to people not having authentic relationships because they’re always online. They don’t see it as a tool to further causes or to gather people who want to live a certain way of life. But, there are some churches that understand it. Churches, like Mosaic, use Facebook and Twitter to get people across the country to participate in their Spark Initiative, which encourages people to do something good for another person and share it via social media. The churches that understand social media know that it extends their reach and can unite people from all over.

What needs to be done to bring the religious world up to speed with the Internet and social media?

I think the biggest thing is that churches need to see the value of how it can gather people in new ways. For example, on my personal blog, I try to do a lot of experiments whether it be “giving week” or “listening week”. I try to put a challenge out there through social media. It’s great to see different people across the country respond and see how it influences their community. If church leaders could see that it’s not changing the game, it’s just giving you new tools, I think people would begin to value it more and use it more for their ministries.

What has been the reaction to Spreading Stories?

My family, friends and mentors think it is unique within the Christian blog world. Most people have responded positively to it and have gotten on board with the vision of showcasing people who are doing the hard work of starting new churches. I’ve had a ton of help and people have given me a ton of awesome suggestions. It’s so great to have a community that doesn’t just cheer you on but actively gets involved. I’m thankful for my parents and friends for their support. I think some people freak out when I talk about crossing denominational lines. Some people are more comfortable in their communities and don’t really like to branch out. Building bridges and trying to connect with people who are different and worship God in different ways, sometimes scares people. I think it’s important to challenge people this way and get them to see that there is good being done in other denominations.

What is the value of collaborating with other people to enhance your blog?

I think people are kind of selfish when they want to tag their name alone on everything they do. For me, I love to partner with people that are more skilled than me in certain areas to make sure the project reaches its full potential. Working with you guys is a great example. I didn’t have the experience of writing in this way and didn’t know how to design the blog. If I had done it on my own, it wouldn’t have turned out as professional. It takes some humility to collaborate with other people and to recognize that other people are more gifted than yourself in some areas. The more people you have on your team, the more people you have willing to fight for you.

What advice would you give to other bloggers?

Hustle and publish. So many people I know have great ideas, awesome dreams for the world, and innovative solutions to tough problems, but they sit on it. Hustle is the difference between those people and people out there making a difference in the trenches. I see blogging as an opportunity to share rhetoric, and great rhetoric will always create new realities that call audiences to step into a different way of seeing or understanding the world. So be consistent in your determination and in your hustle as you blog about your ideas, dreams, and solutions and develop them into new realities. But you have to speak it. You have to share it. You have to publish. Refuse to settle for writing your ideas in a notebook. Click the publish button, and jump into the trenches.

What is the future of Spreading Stories?

I would love to have more than 10 denominations represented by the end of the year. I would love to eventually have events where we gather everyone that we’ve featured and ask church leaders to teach a class on a topic of expertise. I hope that churches will connect with each other through Spreading Stories and possibly partner. On a personal level, I hope it will propel me in the church planting world and also into the writing world. My vision is for Spreading Stories to become an organization that can help church planters and gather people together. I want it to be more than just a blog and offer something tangible in the physical world.

Links: facebook, twitter, personal blog

5qs: The Storia Project

Wednesday, May 12th, 2010

Name: Naomi Orot
Company: The Storia Project
Location: Rome, Italy
Founded: June 2008

1. What is “Your Company”?

The Storia Project is a clothing company focused, for now, on men’s and women’s accessories. We produce a variety of products that are split into two major groups: informal beachy items such as truckers, sacks, & leather cuffs and then elegant, more refined items such as silk & satin purses and leather belts. Every item is made by hand and therefore is truly one-of-a-kind and unique, almost like a work of art- especially the ones with elaborate designs. We also do a large volume of custom orders for clients who want items made to a certain size, with particular colors, or even with special designs and materials. Our pieces are available online through our website as well as through regularly organized private sales. Each piece is made with a fun, spontaneous spirit whether the color & design combinations are simple and classic or fun and offbeat.

2. Why did you decide to start your own company instead of working for someone else?

I wanted to start my own company simply because I’ve always had so many ideas that I’ve wanted to see realized and I know that there is no way to make that happen other than doing it myself. I wouldn’t exactly say that I don’t want to work for someone else- only that there are so few other people and companies to which I would like to dedicate my energies and talents. There are so many horrendous business owners with unethical business practices out there, so many people who answer only to their greed. For me the choice was simple- I could stay behind a desk from nine to five figuring out how to offer less and charge more (true for almost every industry these days) OR wait for a perfect job to fall into my lap OR create my own luck, capitalize on my numerous ideas and start my own initiative. As I’ve gotten a little older I’ve also started to question whether the work I would put into someone else’s project could simply be put into mine. I was really inspired by the corporate responsibility movement you see in the more respectable companies around these days; I was inspired to believe that there is a different way to make a living and I still truly believe that I can create that reality for myself.

3. What do you like about having your own business? What do you dislike?

The positives FAR outweigh the negatives. I wake up every morning with the urge to create, even if the majority of my days are spent on administrative work. I spend my creative days losing myself in ideas, dreams, colors, shapes, fabric, and textures. It’s a bit like the life of an artist. I wrestle with my limitations, doubts, and frustrations. Then I design- I design by making art and I design by problem solving. No day is the same and I am in complete control of my daily itinerary. The best part of owning your own business is knowing that you are directly responsible for its failure or, hopefully, success. I also don’t have to wait to be offered a bonus program! My profit is directly proportional to the work I put into my job and that is a hard thing to come by!

Of course there are downsides. I think that same restless spirit that drives you to create your own business is also the same restless spirit that keeps you up at night, impatient that you are a human being and have to sleep instead of pounding out more hours in the studio. “Working from home” quickly turns into “living in your laboratory” and it takes serious effort to turn your brain off at night. However, for me these are just necessary evils and I wouldn’t have it any other way.

4. How do you use the internet and social media to promote your business

Though most of Storia’s significant activity is offline it definitely helps to have an online presence. In fact, private sales took off when I created the online shop and website in November of 2009. The dawn of Etsy.com, which for many marks the extent of capitalism and a return to the value of the “one-of-a-kind” and “handmade,” has been tremendous for anyone trying to start their own business in the crafty industries. I manage Storia’s Etsy shop every day, which, through the great way that social websites share information, automatically updates Storia’s Facebook page, which automatically updates Storia’s Twitter page, which automatically updates Storia’s MySpace page, although MySpace is by far not as helpful as other sites. Social media is like a virtual piazza in which you can tell the world what you’re doing and get immediate feedback. We have made shipments to several different countries in a number of continents. Sites such as Facebook and Twitter are absolutely the best tool for keeping in touch with these past clients scattered across the globe.

5. What advice can you give to other young entrepreneurs?

I have to point out that in the end I was very lucky to find myself at a point in my life in which I could dedicate time to creating my own thing. Life choices are a matter of weighing your priorities and opportunities. Sometimes they line up- and when they do, you have to have the fortitude, almost audacity, to move forward and make your dreams turn into reality. Know when to go for it, but more than anything else- go for it. I would encourage young entrepreneurs to always choose determination over dreaming; try to focus on the often few voices of encouragement as opposed to the many voices of cynicism and doubt that surround you as you take the risks associated with establishing your own business. Do the very best with what you have. In moments of frustration, focus only on improving and nothing else. Accept help and be vocal about your business. Always make a BIG deal about your first victories because in the beginning your rewards are so small and few compared the backbreaking work and hours you have to put into your business.

Links: www.thestoriaproject.com, etsy, twitter, facebook

5qs: IDesignYourLogo

Monday, May 3rd, 2010

I Design Your Logo

Name: Dana Severson
Company: IDesignYourLogo.com
Location: We’re all over the place, but if you must pin us down, it’s Minneapolis, Chicago and Jacksonville.
Founded: Launched on March 1st, 2010

1. What is I design Your Logo?
We are a social-driven logo design firm that designs one logo a day for one company a day. We start each day with a blog post, then spend the rest of the day talking about the logo and company on Facebook and Twitter. Not only are we helping businesses create new identities, we’re also helping them build social equity. What’s really unique is our pricing model. We started on March 1st by only charging $2, increasing each day by only $2 more. On March 1st, 2011, it will start all over again at $2.

Using the pricing model that we have, we’ve allowed small businesses to receive a professionally designed logo for a very reasonable price. Most of these companies would have never been able to afford the services we’re offering under a standard design firms’ business model. The pricing structure is such that, the companies that purchase the days in the latter part of the year, subsidize the cost of the cheaper days. That said, even our most expensive day ($730) is a good deal.

2. Why did you decide to start your own company instead of working for someone else?
Well, technically we all still work for someone else. The goal is to be working the business full time, but that takes time. IDesignYourLogo.com has three partners, all of which have entrepreneurial backgrounds. Our experience has taught us not to be too quick to jump the steady ship, even if calm waters are in the forecast.

3. What do you like about having your own business? What do you dislike?
We have a really fun business. It’s really not work, we’re having a blast doing it. It sounds like a cliché, but it’s true. But, as entrepreneurs, it’s always nice to be able to make your own decisions as well. There’s nothing worse for an entrepreneur, than to be micro-managed.

What do we dislike? Well, we could use some more sleep.

4. How do you use the internet and social media to promote your business?
Our entire business is built around the internet and social media. We are built around having meaningful conversations with our clients and those who enjoy what we’re doing. I mean, first and foremost we’re providing a service. But, after that, it’s about entertaining and engaging with an audience. We’re taking a service-oriented business model and making it into a media company. Using social media, we’re creating an entertainment company of sorts, where our audience participates in the action. It’s branded content at it’s finest.

I’ll also mention that, if businesses aren’t using social media to create conversations, they shouldn’t be using it at all. Twitter and Facebook, for example, shouldn’t be looked at as an alternative to direct mail, they’re vehicles for getting closer to your customers.

5. What advice can you give to other young entrepreneurs?
As Nike puts it best, “Just do it”. Most people don’t realize their dreams, because they never act on them. Half the battle is actually doing something with your idea. You don’t ever want to wonder what would have happened if you gave your idea a shot.

Links: www.idesignyourlogo.com, twitter, facebook